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Bridgestone Brands

Explore the tire brands behind Bridgestone and how each offer unique features for every driving experience. 

Potenza Brand Content Card Image
Potenza logo

Unleash your potential

Engineered to give sports cars and performance vehicles ultimate handling and response.

Alenza on a car
Alenza Logo


An exceptionally long tread life paired with improved wet performance, for the ultimate luxury driving experience.

Crossover type car driving with WeatherPeak tires on a wet road
WeatherPeak Logo

The next evolution of all-season.

A touring tire with advanced all-season wet and winter capabilities, and an impressive limited mile warranty*. Enjoy versatility at its peak.

Conditions apply. See

Turanza Brand Content Card Image
Turanza Logo Image

Ride in comfort

Discover a peaceful drive with tires that absorb road noises for a smooth, quiet ride.

Dueler Content Card Image
logo Dueler

For any path you choose

Truck and SUV all-season tires designed to take on tough terrain with long-lasting treadwear.

Dueler Content Card Image
DriveGuard Logo Image

Keep Going on a Flat

Designed to take a puncture and keep you moving for up to 50 miles at speeds up to 50 miles per hour. *


*Up to 50 miles at 50 mph. Repairable in limited circumstances.

Ecopia Brand Content Card
Ecopia Logo Image

Keep life rolling

Low rolling resistance tires engineered for a more fuel-efficient ride without compromising performance. *

*Fuel Saver ™ Sidewall & Tread Compound assists with rolling efficiency for fuel economy.

Blizzak Brand Content Card
logo blizzak

Conquer the cold

Confidently handle the harshest winter conditions with tires designed to deliver on snow and ice.